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iPhone

Say hello to the latest generation of iPhone.

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Apple TV

Idris Elba returns in Season 2 of the Apple Original series.

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iPad Air

Now supercharged by the M3 chip.

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Apple Watch Series 11

Turn resolutions into routines. Quit quitting your fitness goals.

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Special Edition
AirPods Pro 3

The Year of the Horse
never sounded better.1

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Apple Fitness Plus

Start the year strong with guided workouts and meditations.

Get up to three months on us.2

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Use the Camera app to activate your free trial.1

MacBook Air

Sky blue colour.
Sky high performance with M4.

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