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March 2026

UPDATE

MacBook Neo, iPhone 17e, iPad Air with M4, and more are now available

11 March 2026

PRESS RELEASE

Apple introduces iPhone 17e

02 March 2026

November 2025

UPDATE

Introducing iPhone Pocket: a beautiful way to wear and carry iPhone

11 November 2025

October 2025

PRESS RELEASE

Apple unleashes M5, the next big leap in AI performance for Apple silicon

15 October 2025

September 2025

PHOTOS

The latest iPhone, Apple Watch, and AirPods Pro arrive in Apple Store locations

19 September 2025

UPDATE

New Apple Intelligence features are available today

15 September 2025

UPDATE

Get ready to discover the next generation of iPhone, Apple Watch, and AirPods

11 September 2025

PRESS RELEASE

Apple unveils iPhone 17 Pro and iPhone 17 Pro Max

09 September 2025

PRESS RELEASE

Introducing iPhone Air, a powerful new iPhone with a breakthrough design

09 September 2025

PRESS RELEASE

Apple debuts iPhone 17

09 September 2025