Get 3 months of Apple One free with any new iPhone, iPad or Mac.◊ Learn more

iPhone 18 Pro

Pro further.

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iPhone 18 Pro, burgundy colour (dark red), back exterior, Pro Fusion camera system at top, Apple logo in centre, Side exterior, Side button, Camera Control, the word Pro written in large silver coloured text and glowing with a blue and pink neon effect

iPhone Duo

Hello, hello.

Pre-order starting at 5:00 a.m. PT on 10.16. Available starting 10.23.

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iPhone Duo, held by two hands in landscape orientation, unfolded, interior display features Home Screen

Apple Watch Series 12

The most accurate heart rate sensing in a wearable.1

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Two Apple Watch Series 12 devices, aluminum case, dark bronze colour, olive Sport Band, one showing front of watch with Heart Rate app, one showing back of watch with Health Sensing System with glowing green LED lights

AppleWatchUltra3

A battery you can’t outrun.

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Apple Watch Ultra 4, titanium case, natural colour, right exterior, Digital Crown, raised side button, digital watch face, translucent grey Ocean Band

AirPods 5

Discover the magic of Active Noise Cancellation.

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AirPods 5, white colour, worn in the ear, person silhouetted against multi-colour background

MacBook Air

Now supercharged by M5.

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Two open MacBook Air laptops in sky blue colour forming arrow shape, emphasizing narrow profile

iPad Air

Now supercharged by M4.

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iPad Air models floating, back exterior, single-lens camera, front exterior, rounded corners, black display bezel

MacBook Pro

Now with M5, M5 Pro and M5 Max.

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MacBook Pro positioned into the shape of a V, referencing the M5 chip family

Apple Trade In

Get credit when you trade in iPhone 13 or higher.2

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Side-by-side, hand holding iPhone 13 in silicon case with stickers on back exterior, trade-in with hand holding new iPhone box for iPhone 17 Pro