iPhone 18 Pro

Pro further.

Learn more Buy
iPhone 18 Pro, burgundy color (dark red), back exterior, Pro Fusion camera system at top, Apple logo in center, Side exterior, Side button, Camera Control, the word Pro written in large silver colored text and glowing with a blue and pink neon effect

iPhone Duo

Hello, hello.

Pre-order starting at 8:00 p.m. HKT on October 16
Available starting October 23

Learn more View pricing
iPhone Duo, held by two hands in landscape orientation, unfolded, interior display features Home Screen

Apple Watch Series 12

The most accurate heart rate sensing in a wearable.1

Learn more Buy
Two Apple Watch Series 12 devices, aluminum case, dark bronze color, olive Sport Band, one showing front of watch with Heart Rate app, one showing back of watch with Health Sensing System with glowing green LED lights

Apple Watch Ultra 4

A battery you can’t outrun.

Learn more Buy
Apple Watch Ultra 4, titanium case, natural color, right exterior, Digital Crown, raised side button, digital watch face, translucent gray Ocean Band

Mac mini

Now with M6 and M5 Pro.

Learn more Buy
Front view of Mac mini balanced on the fingertips of an up-stretched hand, front shows two Thunderbolt ports, status indicator light and headphone jack, tapered black base at bottom, flat top, rounded sides, straight edges, silver color

MacBook Air

Now supercharged by M5.

Learn more Buy
Two open MacBook Air laptops in sky blue color forming arrow shape, emphasizing narrow profile

iPad Air

Now supercharged by M4.

Learn more Buy
iPad Air models floating, back exterior, single-lens camera, front exterior, rounded corners, black display bezel

AirPods 5

Discover the magic of Active Noise Cancellation.

Learn more Buy
AirPods 5, white color, worn in the ear, person silhouetted against multi-color background

Apple Trade In

Get credit toward your next iPhone when you trade in an eligible device.2

Get your estimate
Hands exchanging trade-in iPhone 15 Pro in silver color with silicone case, stickers on back exterior, for new iPhone 18 Pro in burgundy color (dark red) in the box.