Mac does that
Never used a Mac? No problem. Mac is easy to learn and easy to use. And if you’re considering the switch to Mac from PC, getting started is a breeze.
You’ll feel
at home in no time.
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If you love iPhone, you’ll love Mac.
Mac + iPhone
If you love iPhone, you’ll love Mac. Mac is designed to be just as easy to learn as iPhone. And when you use them together, you can do incredible things.
- See and use what’s on your iPhone from your Mac without having to reach for it with iPhone Mirroring.1
- Send and receive text messages from your Mac with iMessage.2
- Copy text, images, videos or files from your iPhone and paste them on your Mac with Universal Clipboard.
- Take a picture or scan a document on your iPhone and see it instantly on your Mac with Continuity Camera.
- Share your iPhone internet connection with your Mac using Personal Hotspot.
Learn more about how Apple products work together
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macOS.
Quick to learn.
Easy to love.
macOS
macOS. Quick to learn. Easy to love. Simple, intuitive gestures. Snappy, smooth multitasking. Free, seamless updates. That’s thanks to macOS — the powerful, friendly operating system that makes a Mac a Mac. If you’re switching over from PC, you’ll catch on quick.
Menu bar. Always at the top of your screen, so you can quickly find your controls.
Window buttons: Click red to close, yellow to minimise or green to go full screen.
Dock. Easily choose and access your most‑used apps. Simply drag and drop app icons to set up the Dock just the way you like it.
Window buttons: Click red to close, yellow to minimise or green to go full screen.
Menu bar: Always at the top of your screen, so you can quickly find your controls.
Dock: Easily access your most used apps.
⌘ Command. Like the Control key on a PC, it’s used for common shortcuts like Command-C for copy.
Trackpad. Touch and drag to move your cursor. Use two fingers to scroll. And press with two fingers to right‑click. -
Your apps
won’t
just run. They’ll fly.
Apps
Your apps won’t just run. They’ll fly. When you switch to Mac, you can still use the apps you know and love — like Microsoft 365, Grammarly and WhatsApp. And you’ll see just how fast, smooth and responsive Notability and MindNode can be. Mac also easily runs your favourite apps — like Adobe Photoshop, Figma and Canva.
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Makes moving over files all smiles.
Setup
Makes moving over files all smiles. Setting up a new Mac is easy. And if you have an iPhone, you’re already part of the way there. Just bring your iPhone nearby, and Setup Assistant can automatically sign you in to your Apple Account. It will transfer files, photos, messages, passwords and more from iCloud straight to your new Mac.
If you’re transferring from a PC, Migration Assistant will walk you through the process and put your content right there in place on Mac. Once everything is transferred over, your new Mac will be ready with what you need. And you can run Migration Assistant at first startup or any time after that.
The marvels
of Mac.
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Multitask.
Megafast.
Performance
Multitask. Megafast. Get more done faster from the moment you wake your Mac thanks to the power of Apple silicon. Navigate through dozens of browser tabs. Design stunning presentations. Edit 4K videos. And do it all without slowing down.
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A powerful platform
for AI.
AI
A powerful platform for AI. Thanks to Apple silicon, Mac brings you incredible AI performance for both on-device and cloud-based workflows. So you can harness all that AI has to offer and get more done every day.
- Apple silicon makes it possible. The Neural Engine, along with a powerful CPU, GPU and unified memory, efficiently handles on-device AI workloads. Mac uses the power of AI to boost your creativity and productivity. Which means your Mac excels at things like language processing, so you can use speech to text, and object recognition, so you can retouch photos or edit videos.
- Privacy and security come first. Advanced security and privacy are built in to encrypt and protect your data. You can run AI locally on Mac, so your inputs and results stay yours.
- A world of apps. An entire catalogue of AI-powered apps is available on Mac, iPhone and iPad, so you can boost your capabilities straight away — and work seamlessly across devices. For example, use AI to summarise key takeaways in Goodnotes, automatically enhance photos in Pixelmator Pro, and remove background noise from a video with Adobe Premiere Pro.
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Apple Intelligence and Siri AI.
More personal.
More powerful.5
Apple Intelligence and Siri AI
More personal. More powerful. The next generation of Apple Intelligence is centred around you, integrated into your apps and built with privacy. Apple Intelligence powers Siri AI — an entirely new version of Siri that’s more personal, conversational and powerful, along with helpful features across apps.5
Siri AI is available in English.
Usage limits may apply.Learn more about Apple Intelligence and Siri AI
- Siri AI. Ask open-ended questions, brainstorm ideas and engage in natural back-and-forth conversations. Siri AI understands your personal context and can find answers to what you’re looking for just by asking. And it takes actions in apps like Messages, Music, Reminders and more.
- Next-level intelligent photo editing. Reframe a photo after it’s been taken with Spatial Reframing. Expand your shots with the Extend tool. And remove even larger objects with the enhanced Clean Up tool.
- Write with Siri. Siri AI can generate a draft from scratch or provide feedback on what you’ve written. And in Messages and Mail, Siri AI can match your writing style, punctuation and tone.
- Describe a shortcut. Automate daily tasks with a simple description. Just describe what you need and Shortcuts connects actions across multiple apps to get it done.
Great powers come with great privacy. Apple Intelligence and Siri AI are designed to protect your privacy at every step. With powerful on-device processing, Apple Intelligence is aware of your personal information without collecting your personal information. And with groundbreaking Private Cloud Compute, Apple Intelligence can draw on larger server-based models, without making your data accessible to Apple or anyone else.
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Up to 24 hours
of battery life.6 -
Your business is
nobody else’s.
Privacy + Security
Your business is nobody else’s. Every Mac comes with industry-leading encryption, robust virus protection and a powerful firewall system. Free and automatic security updates also help keep your Mac protected. And you control what data you share and how you share it, so you can use apps more securely, protect your information and keep yourself safer on the web.
- Touch ID. On models with Touch ID, you can use your finger to unlock your Mac, sign in to accounts and authorise payments for purchases. And thanks to the Secure Enclave, your fingerprint data stays safe.
- Find My. Locate your misplaced Mac and remotely lock or erase it if needed. The Find My app works even when your Mac is offline or powered off.
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Brilliance.
On display.
Display
Brilliance. On display. Rich, immersive and vibrant, every Mac display ensures that your content looks its best. Photos and videos pop with rich contrast and sharp detail, and text is remarkably crisp for easy reading.
- Glare, beware. A nano-texture display option is available on iMac, MacBook Pro and Studio Display models. It reduces reflections and glare to eliminate distractions — all while maintaining outstanding image quality. It’s ideal for challenging lighting conditions, like working under bright lights or in outdoor environments.
- Show your true colours. True Tone automatically adapts the warmth of your display to match the ambient light, to make colours appear consistent in different lighting conditions.
For those who value value.
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Designed to
go the distance.
Durability
Designed to go the distance. Made of seriously strong aluminium, Mac computers are exceptionally well built and designed to last.
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Free macOS updates
keep you up and
running.
Reliability
Free macOS updates keep you up and running. Free, regular software updates help avoid crashes and keep your Mac — and the apps you rely on — fast and responsive, ensuring that it runs smoothly and securely for years to come. These updates also deliver new features that can make an already incredible Mac even better.
Questions? Answers.
What’s it like to switch from Windows to Mac?
How do I right-click on a Mac?
How does macOS work?
What’s it called on Mac?
What are the Windows equivalents on a Mac keyboard?
Where on Mac are the files that I transfer from my PC?
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What’s it like to switch from Windows to Mac?
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How do I right-click on a Mac?
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How does macOS work?
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What’s it called on Mac?
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What are the Windows equivalents on a Mac keyboard?
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Where on Mac are the files that I transfer from my PC?
Apple Support has your back, 24/7.
Apple Support is always just an online chat or phone call away.
There’s a Mac for everyone.
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MacBook Neo
A18 Pro chip
Available in Silver, Blush, Citrus and IndigoThe magic of Mac at a surprising price.
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MacBook Air 13″ and 15″
M5 chip
Available in Sky Blue, Silver, Starlight and MidnightThin. Fast. Powerful and portable.
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New 14″ with M6
MacBook Pro 14″ and 16″
M6, M5 Pro or M5 Max chip
Available in Space Black and SilverA powerful laptop for every
kind of pro. -
New
MacBook Pro 14″ and 16″
PROLED XDR DisplayM5 Pro or M5 Max chip
Available in Space Black and SilverThe most advanced MacBook Pro with the world’s best laptop display.
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New
iMac
M6 chip
Available in Blue, Purple, Pink, Orange, Yellow, Green and SilverAn all‑in‑one desktop for creativity and productivity.
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New
Mac mini
M6 or M5 Pro chip
Available in SilverThe mini‑est, most affordable Mac desktop.
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New
Mac Studio
M5 Max or M5 Ultra chip
Available in SilverPowerful performance and connectivity for pros.
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Studio Display
A 5K Retina display that’s perfect for Mac.
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Studio Display XDR
The ultimate 5K Retina XDR display for creative and pro workflows.
Why Apple is the best place to buy a Mac.
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Take your business to the next level.
See all the reasons your business should be running on Mac.
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Shop Certified Refurbished Mac.
Your favourite Mac products for less, backed by our standard one-year warranty.
Even more reasons to choose Mac.
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Accessibility
Every Mac comes with built-in accessibility features that are designed so everyone can do what they love in the ways that work best for them.
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Environment
Mac is made with more recycled materials and responsible packaging than ever.
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Parental Controls
You want to do what’s best for your family. So do we. Mac helps give you control over how your kids use their devices.
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Family Sharing
With Family Sharing, you can share apps, movies, music and more with the people you love, so you don’t all have to buy the same stuff over and over.